Amazon Fire TV Apple Music Launches

Amazon Fire TV Apple Music Launches

The partnership could be lucrative for both parties, potentially driving both Apple Music subscriptions and Amazon Echo sales during holiday shopping.

"We're excited to announce that Apple Music will be available on Echo devices beginning the week of December 17. Simply enable the Apple Music skill in the Alexa app and link your account to start listening".

Right now it's only Amazon Fire TV users in the U.S. who can make use of Apple Music, but it will be rolling out to the United Kingdom in the "coming weeks", Amazon tells us. It also originally launched for iOS devices, but has since come to more devices.

Amazon's third-generation Fire TV dongle was recently discontinued and replaced by the Fire TV stick 4K.

The set-up process is very similar to how you set up Apple Music on Echo devices. The new support has arrived in the Apple Music skill, which has already been available for Echo device owners to utilize.

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This is just another small step in Apple's transition to an increasingly services-oriented business, with those services available on a growing number of devices and ecosystems.

Optional: You can choose Apple Music as the default music provider for Alexa, if you want. Google Home devices is a potential, as we saw a few weeks ago.

"Apple Music's many features make this service a strong contender in its category, one that challenges our Editors' Choices, Slacker Radio and Spotify", we wrote.

Meanwhile the video streaming industry is bracing itself for Apple's new video service, which is expected to be revealed at an event later this month.

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