Oh good, Bird now sells a pricey 'electric rose' e-scooter

Bird says its new One e-scooter can survive a year of abuse

The Santa Monica, California-based company has just unveiled the Bird One, an electric scooter that it says is the culmination of "tens of millions of rides, cutting-edge product design and engineering, safety certifications, and rigorous road tests".

Some of the Bird One's features include extended battery and protection, a 30-mile travel range on one charge and better durability.

Scooter sharing has exploded in popularity, and that's led to a lot of broken scooters.

"Studies have shown that only between one and four percent of riders are wearing helmets of those injured, and scooter companies are not providing a helmet for every ride".

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Bird, an emerging transportation company known for its fleets of dockless electric scooters, is now selling vehicles for purchase. Those scooters are mostly models designed for retail sales to individual consumers, not sharing services.

Travis VanderZanden, CEO, Bird, reportedly stated that the company has developed Bird One on the learnings and benefits of Bird Zero and is predicted to last for well over a year in the sharing environment.

The first Bird One scooters should be hitting the streets of Los Angeles as you read this, with other North American cities to follow. They also plan to dock scooters along the Prospect and Troost bus lines. Moving forward, the company will exclusively use its own M365 model for monthly personal rentals and will no longer rely on the Ninebot ES. Bird said the scooter will only be available in limited quantities, but didn't quote a specific number. Bird lost money on each scooter and is now planning to transition its fleet to in-house models.

The Bird One scooters offer Global Positioning System capabilities, a digital lock and anti-theft capabilities, and access to the "Bird Hunter Network", or staff that are trained to recover missing scooters. Customers can pre-order the aluminum scooters online in three colors - jet black, dove white and electric rose - and expect to receive the device sometime this summer, the company said.

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