Google to push new ads on its apps to snare shoppers

Google Announces More Ads for Your Favorite Mobile Services

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There are a lot of travel apps out there but if you don't feel like downloading another app and if you mostly use Google to look for things like flights, hotels, restaurants, etc, then this new tool from the tech giant will be really helpful for you.

Google has just shared their plans to push more ads onto its mobile platforms. "And that creates more leads and more opportunities for you to connect with those users in their moment of intent", Heckmann explained at the Ads Innovation keynote.

What's amusing about Google's announcement is that it's written in such a way as to impress both advertisers and consumers, but we know anyone who isn't already a fan of ads isn't going to be very fond of these new ad placements.

Visual Discovery ads can be displayed in the YouTube feed and the Google Search app's Discover feed, while on the Gmail Promotions and Social tabs they're text-based.

These changes will be limited exclusively to mobile service, not desktop, with gallery ads expected to become widely available "later this year".

Sri Lanka situation 'under control' after anti-Muslim riots
Scores of private homes, Muslim-owned shops and businesses were destroyed, while several mosques were also vandalised. One man was stabbed to death with a sword. "Our people are still afraid to go out", he told AFP by telephone.

It appears that ads for Google Images and Discover are already rolling out, but the new ads in YouTube are "coming soon".

Ads play a major part in our internet.

Overall, I don't think anyone wants to see ads period but if Google does make the format interesting, it may be a new way for many users to interact with advertisements and information that is relevant to them.

According to Google, consumers expect useful, swipeable, and visual experiences from their ads.

Discover ads on Google mobile's home page.

It's also giving advertisers more space on Google Maps to promote a business's location when people are planning a route or en route to a location. Google claims Discover has 800 million active monthly users. Google Shopping, the company's primary e-commerce offering, also received a face lift.

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