Fake video of Zuckerberg stays on Instagram

Facebook CEO Mark Zuckerberg had been the victim of his own deepfake

The Instagram video, created by a UK-based art group called Spectre, is being seen as a way to test Facebook's new fake video policies.

All told, according to Motherboard, Canny says it generated the video from a single 21-second clip of Zuckerberg talking, paired with footage of an actor.

At the time, Facebook acknowledged that third-party fact-checkers had found the Pelosi video to be "false", but said, "We don't have a policy that stipulates that the information you post on Facebook must be true", The Washington Post's Drew Harwell reported. This is not the first time Canny has made such a video. "Spectre showed me that whoever controls the data, controls the future".

Instagram is owned by Facebook.

The other week Facebook came under fire when they refused to remove a doctored video of Speaker of the House Nancy Pelosi, which made her appear drunk and out-of-it, that had been shared by many right-wing figures, including the president of the United States.

Posters said the CBSN chyrons were part of the original source video of Zuckerberg and not added to the edited video.

"We will treat this content the same way we treat all misinformation on Instagram", said a spokesperson for the photo sharing site. Plus, they used several videos of the voice actor for training.

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"We wanted to create an artistic intervention into the internet to shine a light on Mark Zuckerberg and explore how data is used in unexpected ways by opaque companies". If third-party fact checkers flag an item on the main service as false, the company "downranks" it to make it more hard to find.

That installation, say the artists, is not just to leave well-known people with egg on their face but to show how various techniques can be used to influence the public and how social media can be used to manipulate voters.

Now the Zuckerberg clip, which was also posted to Facebook, takes it a step further, and is what experts consider to be a "deepfake" - a video that manipulates the likeness of a person and makes it look like they are doing or saying something that they didn't. In the Zuckerberg video it's the voice that let the show down in terms of how realistic it is.

This particular video has been synthesised from a September 2017 speech Zuckerberg gave about Russian election interference on Facebook (below).

Within the company, the unearthing of the emails in the process of responding to a continuing federal privacy investigation has raised concerns that they would be harmful to Facebook, at least from a public-relations standpoint, if they were to become public, the WSJ reported.

"We've used deepfake technology as way of narrative storytelling to engage audiences in some of the tensions that exist, like a cautionary tale of technology and democracy", Posters said. Upon closer examination, it was revealed that the video had been subtly altered to make Acosta's actions seem more exaggerated.

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