Toys 'R' Us is coming back with a high-tech twist

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"We have an incredible opportunity to entirely reimagine the Toys "R" Us brand in the USA and are thrilled to partner with b8ta and key toy vendors to create a new, highly-engaging retail experience designed for kids, families and to better fit within today's retail environment", Barry said.

For one, the new locations - at the Galleria in Houston and Westfield Garden State Plaza in Paramus, New Jersey -will be much smaller than their predecessors. Toys R Us provides established brand power of the ultimate toy store - and the connections with toy brands therein.

"As a kid, my memory of Toys R Us was running up and down the aisles kicking balls and playing with the coolest toys", said Phillip Raub, co-founder and president of b8ta and interim co-CEO of the Toys R Us joint venture, in a statement. More details on the new locations, including specific brand partners and experiences, will be announced in coming weeks. They bring the space and handle the in-store sales while they allow and encourage online sales, too.

The iconic toy retailer is set to open two permanent stores stateside in November, according to a press release from software-powered retailer b8ta and Tru Kids Brands, the company that continues to revamp Toys "R" Us following its over 700 store closures due to bankruptcy.

Future stores will be slightly larger than the first two, at about 10,000 square feet.

A slow rollout is planned, with scattered stores opening across the USA, but if you're tempted to fly out to visit one, instead just head north to Canada, where there's still loads of Toys "R" Us stores all over the country.

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Some new store features include a section for parents and children to test out toys before making a purchase, interactive stations and an open play space with Geoffrey the Giraffe for photo-ops. And even a "reimagined" Toys "R" Us is better than no Toys "R" Us. Toys R Us, buckling under pressure from Amazon and several billions of dollars of debt, liquidated its business in the U.S.as well as other regions months after filing for Chapter 11 reorganization in the fall of 2017.

One year after closing all its US stores, Toys "R" is returning with a "playground environment", a tech-driven partner and a consignment-like business model.

Tru Kids Brands now operates more than 700 stores outside the U.S.

We know not everyone likes change, but this plan for a smaller, more modern toy store makes sense.

So yes, we'll be trying to figure out when we can go check out the newest playthings at Toys "R" Us, just like when we were kids, because we still don't want to grow up.

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