Nike launches a sneaker subscription service for kids

Nike launches a sneaker subscription service for kids

The services allows parents to order shoes for children ages 2 to 10 either on a quarterly, bimonthly or monthly basis, by paying monthly fees of $20, $30 or $50, respectively.

"Subscription box services are definitely picking up steam", said Petro said. Yahoo Finance's Myles Udland, Emily McCormick, and Ines Ferre discuss.

Nike on Monday introduced its first footwear subscription service for children. Now, Nike is joining the club.

"We see Nike Adventure Club sits as having a unique place within Nike, and not just for it being the first sneaker club for kids", said Dave Cobban, VP of Nike Adventure Club.

Instead of targeting the shoe-obsessed like you might initially expect, Nike is positioning its new subscription service as the ideal solution for parents with growing children. Each pair of shoes works out to between $50 and $60 a pair-which puts the service on higher end of the kids' sneaker market (though Nike's kids' sneakers themselves vary considerably in price from $40 to $100, so numerous shoes within this program may actually be cheaper than buying directly from the store).

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"In providing footwear, we're always trying to answer, 'What do kids want?'" Dominique Shortell, director of product experience and retention for Nike Adventure Club, said in a statement. It makes getting a new pair of shoes fun for the kiddos instead of a daunting process.

This new adventure club removes the hassle of shopping for parents and invites kids to start an adventure. "Not only do they provide shoppers with convenience, but they also serve up items in a smart way based on insights gathered on real-time preferences and purchase behavior".

As part of the project, Nike is partnering with non-profit KaBoom to build one new playground a year in underserved community neighborhoods near its stores.

Subscription clubs for clothing, meals and razors have changed the way people shop.

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