Instagram will test hiding likes in the United States starting next week

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It's a test that the Facebook-owned platform has already rolled out to seven countries: Canada, Ireland, Italy, Japan, Brazil, Australia and New Zealand.

Say goodbye to your Instagram likes.

Instagram CEO Adam Mosseri said Friday that the photo sharing app will start hiding likes for some US users next week.

Now the United States will join the list.

It was announced earlier this year that Instagram had plans on restructuring their format, specifically pertaining to their inclusion of "likes".

Facebook in September confirmed it is dabbling with no longer making a public display of how many "likes" are racked up by posts.

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"When you remove engagement indicators, people engage less", Beykpour said while briefing journalists at Twitter headquarters in San Francisco earlier this year.

Social media companies have come under pressure to take a more pro-active approach to both monitoring content on their platforms and managing so-called "screen addiction". The change is presented primarily as a way to benefit young users who may be feeling the pressure to rake in "likes" rather than being able to focus on the content and friends.

But the changes could also be a blow to smaller influencers who relied on large numbers of likes to attract brand deals. As much as she enjoys getting a lot of likes on an Instagram post, she doesn't think it's "helpful for well-being" or helps fuel creativity.

The count will still be visible to the creator of the post, but others won't be able to see it.

Now, according to Mosseri's statements on stage, Instagram will begin rolling this "test" out to United States users as early as next week.

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