Tencent targetting console players in Europe and the US

Tencent has a 40% stake

Tencent is hoping to create more console games with Nintendo characters and "learn the essence of making console games from Nintendo engineers", the officials were cited as saying.

It was also confirmed that the Chinese tech giant would assist Nintendo in setting up a localised network service through Tencent Cloud. After acquiring marginals stakes in Epic Games and Activision Blizzard, Tencent is now looking to extend its partnership with Nintendo Japan.

Tencent and Nintendo announced a partnership earlier this year for Tencent to sell the Switch in China, where consoles were banned for 14 years out of concern that violent video games would have a negative impact on young players.

China's Tencent (OTCPK:TCEHY) is looking to make more console games for US consumers by leveraging its partnership with Japan's Nintendo (OTCPK:NTDOY). Under terms of the deal, Tencent had agreed to help Nintendo strengthen its presence in the country, which included translating popular Nintendo Switch titles such as Super Mario Odyssey and The Legend of Zelda: Breath of the Wild into simplified Chinese, and providing local servers for Nintendo Switch Online.

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Reports indicate that Tencent may be hoping to leverage their partnership with Nintendo to target console gaming development in the United States. In April, the two companies partnered, allowing Tencent to assist Nintendo in selling Switch consoles in China.

A collaboration to bring titles into China by Tencent isn't exactly unusual. The timid response to the "Arena of Valor", the rebranded version of the successful Chinese game "Honors of King", in the US market forced Tencent to rethink the USA marketing strategy.

Even so, the rumors that Tencent is looking to use its efforts with Nintendo to expand further into American and European markets may not go far. However, Tencent might find it a challenge to develop games for western consumers.

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