Nike stop selling all its products on Amazon

Mondrian Los Angeles

The sneaker and sports gear giant is the latest brand to step away from Amazon, where counterfeit goods and unauthorized sellers have run rampant.

Nike's shares rose more than 1% around midday Wednesday, while Amazon retreated 0.8%.

Sportswear retailer Nike is to stop deals through Amazon so it can concentrate on selling legitimately to clients. While consumers worry that other brands will follow in Nike's footsteps, Amazon is supposedly recruiting new third-party vendors to ensure the availability of Nike products, as reported by Bloomberg News. It appears the experiment didn't go as hoped.

"We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally", Nike confirmed.

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Nike stated: "As a component of Nike's emphasis on raising shopper encounters through more straightforward, individual connections, we have settled on the choice to finish our present pilot with Amazon Retail". The company intends to more aggressively pursuing online sales through its own channels and focus on a smaller number of higher-profile retailer partnerships.

This decision comes after Nike changes its marketing and retail strategy.

"We will continue to partner with Amazon Web Services to power a suite of services on and within Nike's ecosystem of apps".

If you're looking for a pair of Nike sneakers on Amazon, you might soon be out of luck.

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