Which? claims Black Friday sales offer few genuine discounts

Wokandapix  Pixabay

Normally $119, this early Black Friday deal gets you $30 off of the Fire TV Cube.

According to one survey, nearly all "offers" of Black Friday are cheaper or available at the same price at other times of the year.

More Black Friday 2019 deals ~

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Or now now not it is no shock that Amazon leads the pack - the retailer started its Black Friday offers closing week. This deal gets you the 2nd Gen version of Amazon's streamer, which offers even speedier performance than its predecessor.

The De'Longhi Autentica Cappucino Bean-to-Cup coffee machine was priced at £399 by John Lewis on Black Friday.

Amazon Black Friday deals are getting us giddy with excitement here at T3 in terms of the scope of their price reductions, and among the very best are, as you would expect, discounts on Amazon's own products. As for the six months before, well, I don't really have any excuses for that. On Friday, precisely every week forward of the smartly-behaved delivery up date, Amazon, Currys PC World and John Lewis launched their Black Friday offers, and there some are extreme financial savings to be made.

Prior to last year's Black Friday event, only six in 10 items were cheaper or the same price on at least one day in the six months.

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Which? didn't see any evidence that retailers were breaking any laws, but it's warning that people are at risk of being confused by offers that aren't actually that good.

Which? home products and services chief Natalie Hitchins said: "We have repeatedly shown that deals touted by retailers on Black Friday are not as good as they seem".

A Forever 21 store advertises sales ahead of the Black Friday sales in London, England.

"Our survey indicates that this popular shopping event is a hype and that there are few real discounts".

It advises consumers not to impulse buy or panic that the deal might never be available again.

The average Black Friday shopper is expected to spend over £60 in the sales this year, while a quarter of us say we will spend over £200, it adds.

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