Our MacBook Air 2018 wishlist: everything we want from Apple's laptop revival

Our MacBook Air 2018 wishlist: everything we want from Apple's laptop revival

The company is rumoured to announce iPhones and Apple Watch 4.

Apple is set to launch its 2018 iPhone lineup at Steve Jobs Theater in Cupertino, California today. Some reports suggest China receiving this dual SIM iPhone XS. The same site also spotted the iPhone Xs listed on the Apple website for a brief period, and the screenshot shows availability pegged for September 21.

If Apple doesn't announce them at its upcoming iPhone event, they will probably be unveiled at a separate event in October.

Moving on, we have the Apple Watch with the suggestion being that it will go 64-bit this year just like the iPhone, iPad, and Mac. In the meantime, prolific concept maker ConceptsiPhone has shared a fanmade trailer for iPhone Xr, complete with the familiar design of the iPhone X, a varied selection of colors, and an LCD display.

Wednesday at 10 a.m. PT, the world is not only expecting Apple to reveal three new iPhones, but specifically the iPhone XS*. Which means that September's event is definitely not going to be all about the iPhone XS, iPhone XS Max (or whatever its called), and the 6.1-inch iPhone with an LCD display.

Historically, Apple is not known for parity between pricing of its device in the United States and other markets.

"Apple needs to grow as fast as [that] segment", said Tarun Pathak, an analyst at Counterpoint Research.

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Apple is also losing out among wealthier Indians, its prime target market. We'll send a reminder before the #AppleEvent on September 12.

Analysts are divided on the pricing, but since the $1,000 iPhone X from 2017 (roughly P64,500 in the Philippines, including taxes), Apple's rivals have also raised prices. What they got was the iPhone X - Ten - that, while not revolutionising the range, did at least push it into something of a new design phase.

A low-priced version of the iPhone X, with a 6.1-inch screen, it is expected to attract mass attention.

But, of course, Apple's strength is in ignoring such emerging technologies until they feel the time is right to build it into their products.

In terms of pricing, iPhone XS is predicted to start at $899 (Rs 65,400 approximately), while iPhone XS Max will retail between $949 (Rs 69,000 approximately) and $999 (Rs 72,700 approximately). During the launch of iPhone 6s and iPhone 6s Plus, the dollar was trading at Rs 66, an increase of Rs 5 over just one year. With the XS Max we'll see how far Apple can push it.

If you have an Apple TV, you can stream the event directly to your television through the "Apple Events" app on the device.

The new computer will have a fingerprint reader but won't have Apple's controversial Touch Bar, according to the note seen by Business Insider. We'd know for sure once the devices are launched.

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