Verizon sells Tumblr to WordPress owner Automattic Inc

Verizon to sell Tumblr to Word Press owner

In the underlying technology of our platforms, I think there are some good opportunities to standardize on the Open Source WordPress tech stack, but the front-end user experience on Tumblr will evolve on its own path.

Verizon acquired Yahoo-and Tumblr-in 2017. Automattic says the ban will remain in place. Automattic said the company plans to continue the adult content policy.

In the aftermath of the announcement late a year ago, even adult entertainment site Pornhub expressed interest in scooping up the site in hopes to keep things afloat.

Tumblr came into the spotlight previous year when it introduced a ban on all adult content, and anyone hoping for this to change is going to be disappointed. Automattic Inc, the owners of WordPress, will acquire Tumblr for an undisclosed amount and take on around 200 staffers.

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"Tumblr is one of the Web's most iconic brands", Automattic CEO Matt Mullenweg said in the announcement. It has been so successful already, and we want to keep that going. Tumblr has also been overshadowed by Twitter.

"Today's announcement is the culmination of a thoughtful, thorough and strategic process", Guru Gowrappan, Verizon Media's chief executive officer, said in a statement Monday. There was some hope within the Tumblr community that PornHub's potential purchase of the site would result in a return to the old days, but that is looking less likely - at least for now. It's rumored that the Verizon-Automattic deal was for less than $3 million, which is far below the $1.1 billion Yahoo paid for the once mighty Tumblr back in 2013.

In a statement, Verizon described Automattic as "the flawless partner" and said that the new deal was "the culmination of a thoughtful, thorough and strategic process".

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