Apple unveils $499 Series 5 Watch with always-on display

Apple Watch Series 5 Features

New Apple Watch Nike models.

After the always-on display, Apple hyped the new Compass tool as the Series 5's most useful feature.

At its September event today, Apple has launched the new Apple Watch Series 5. Apple is putting it to work with a new Watch Maps app that now allows you to see which way you are facing. You can get the device in recycled aluminum or titanium, in addition to the stainless steel and ceramic options carried over from the Series 5. Despite mostly retaining its design all the way from the original Apple Watch, this new Series 5 still manages to offer fresh new flavors.

Apple ReportAll the latest Apple news delivered to your inbox. The new Apple Watch also comes with a number of display tech that allows it to switch from 60Hz, all the way down to 1Hz. Pricing and availability Apple Watch Series 5 (GPS) starts at Rs 40,900 and Apple Watch Series 5 (GPS + Cellular) starts at Rs 49,900.

As expected Apple announced the iPhone 11, which includes a new wide lens camera and the highest quality video camera ever found in an iPhone. Apple Watch Series 5 (GPS) is available to order in 41 countries and regions and Apple Watch Series 5 (GPS + Cellular) is available to order in 22 countries and regions.

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Apple underscored the ambitiousness of the new pro system by showcasing images taken on the devices by professional photographers. A new Apple Watch 5 comes with an always-on display and the ability to sign up for several new clinical health research studies.

Order the Apple Watch Series 5 starting today; it will be available in stores on September 20.The GPS-only version starts at $399 while the cellular version starts at $499.

You can still see important information, but the display is dimmer to conserve battery life. The workout app also takes advantage of the watch's always-on functionality. As someone who has been wearing the Apple Watch Series 4 since it launched a year ago - something of a record for my wrist and any one wearable - I was curious to see whether Apple could coax enough out of the replacement to capture my interest. Generally speaking, this usually affects battery life pretty badly, so we expect the Watch Series 5's 18-hour battery life (the same as the Watch Series 4) to drop significantly with Always-On turned on.

They will be available in silver, gold and space grey finishes, as well as stainless steel variants. While their displays have generally been bright and clear, they're only active when you tilt your wrist and wake them up. This feature will only be available for pricier cellular-enabled versions, however. The watch will run on watchOS 6 out-of-the-box.

The entry prices for the Series 5 are identical to the Series 4: $399 / £399 / AU$599 for the 40mm and $429 / £429 / AU$649 for the 44mm watch.

The Apple Watch has become a sleeper hit, capturing the lion's share of the small but increasingly important smartwatch market nearly immediately on launch in 2015.

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