Birds of Prey being renamed after box office woes

Birds of Prey being renamed after box office woes

The figure deflates hopes that "Birds of Prey" will become a hit.

The title change makes sense, as moviegoers are more familiar with Harley Quinn than what the Birds of Prey are, but the change also probably should have happened much earlier.

The lure of R-rated superhero fare has always come with potential tradeoffs.

After a disappointing opening weekend, it appears that a rebranding - if not an out-and-out title change - is underway for Warner Bros.' Birds of Prey. The DC Comics film was originally expected to earn between $110 million to $125 million during its worldwide opening weekend but fell short of these numbers. Formerly carrying the long title of Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn), the studio has requested that theaters now call the movie Harley Quinn: Birds of Prey.

The rest of the film is exclusively just about Harley Quinn which may disappoint some that like the other comic book characters.

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But it seems distributor Warner Bros. has a theory of its own: Potential viewers must not be aware that Birds of Prey focuses on Margot Robbie's Harley Quinn. When Gotham's most nefariously narcissistic villain, Roman Sionis, and his zealous right-hand, Zsasz, put a target on a young girl named Cass, the city is turned upside down looking for her.

In terms of humor, Birds of Prey isn't as amusing as a Deadpool movie, although there are many amusing parts in the movie.

"I$3 n the Birds of Prey dialogues, there is always a hint of everyday misogyny, of those things you say as a man you do not even realize, mansplaining", he explained.

Early global results for "Birds of Prey" have also been short of sensational, with $10.3 million on Friday from 78 markets, bringing the worldwide total to $18.1 million.

Sony's Jumanji: The Next Level held strong at #5 with $5.5 million for a $298.4 million domestic take just shy of $300 million. Helmed by Veronika Franz and Severin Fiala (the directorial duo behind Goodnight Mommy), the claustraphobic and psychological horror flick (currently holding a fresh 75 percent on Rotten Tomatoes) unfolds at an icy cabin in the middle of nowhere.

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