Amazon is still crushing Google and Apple in the smart speaker market

Amazon's Alexa Powered Speaker Lineup Continues to Dominate U.S. Smart Speaker Market

Amazon's domination of the USA smart speaker market will continue through 2020 and 2021, as it holds onto a 70 percent share, over double that of second-place Google.

eMarketer released its latest smart speaker shipping estimates on Monday, which puts Amazon's market share at 72.9% in 2019, up 2% from the year prior.

The Amazon Echo continues to dominate the US smart speaker market.

Google is expected to make some headway against Amazon, but eMarketer does not believe that the "Other" category, which includes Apple's HomePod, the Sonos One, and other smart speakers, will gain significant ground over the next two years.

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The firm thinks that smart speaker users will continue to rise, although growth will slow in the next several years.

"Since Amazon first introduced the Echo, it has built a convincing lead in the US and continues to beat back challenges from top competitors", said Victoria Petrock, a principal analyst at eMarketer. It's also worth noting that while the USA may be rapidly maturing as a smart-speaker market, many other countries are still very early, while China - which overtook the U.S. a while back - is still seeing strong growth. "By offering affordable devices and building out the number of Alexa skills, the company has maintained Echo's appeal". Amazon product does not support many non-English languages as their competitors, the findings of the report. Throughout Amazon's yearly Prime Day sale, the merchant slashes Alexa device costs even further - which makes the Echo Dot a Prime Day bestseller for many decades now. Amazon does not have the same advantage in non-US markets. UU. Rather, smart speakers may simply be just one way in which users interact with technologies through voice.

In terms of future growth, the report finds that the number of users will continue to rise as voice assistants expand outside of the home and into more smart home appliances and cars. A report a year ago by CIRP had said the same. Research data presented by Consumer Intelligence Research Partners (CIRP) about the same time previous year (via Apple Insider), however, reveals that only 6 percent of all smart speaker users have a HomePod as of December 2018.

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