Detroit Tigers Sign Deal With PointBet

Ballpark Sunsets at Comerica Park

The twice-weekly "The Word on Woodward" show on the Detroit Tigers Radio Network will also regularly feature the brand.

The Detroit Tigers and PointsBet have reached a sports betting partnership agreement, according to a Sports Business Journal report.

PointsBet was classified as "Authorised Gaming Operator" by the U.S. Sports League and given the company the rights to use official data along with marks and logos in PointsBet items. The MGCB hopes to roll out online gambling at the end of 2020 or in early 2021.

The team announced Thursday it has partnered with PointsBet to enhance fan engagement with unique experiences, content, promotions and more inside Comerica comes after the state legalized sports betting past year. That lets the sports betting operator use official Major League Baseball data and trademarks within its sportsbook. However, Major League Baseball rules now prohibit sportsbook sponsors from overtly advertising odds. As part of the 20-year deal, PointsBet also plans to open a retail sportsbook at the Northern Waters Casino Resort.

The Detroit Tigers have become the first Major League Baseball team to land a partnership with a sportsbook after securing a multiyear agreement with PointsBet.

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In January 2020, PointsBet announced that it had partnered with the Lac Vieux Desert Band of Lake Superior Chippewa Indians to offer online casino games and sports betting in MI, pending a license.

The multi-year partnership is created to enhance fan engagement and game-day excitement by providing access to unique experiences, content, promotions and more, in and around Comerica Park. The sponsorship deal is also being referred to as "gaming" and not "betting". The three Detroit commercial casinos took their first sports wagers over March 11-12.

In addition to getting mobile/online sports betting up by the end of the year, some MI lawmakers are looking to get online slots, table games and poker operational sooner than expected.

"We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers", said Chris Granger, group president of sports and entertainment at Ilitch Holdings.

Aitken says PointsBet owns its technology environment from end to end, which allows it to be nimble on product innovation and personalized offerings.

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