Sony Weighing Bid to Acquire Leyou, Owner of Warframe & Gears Tactics Developers

Report: Sony might put in bid for Leyou Technologies

Sony is considering a bid for Leyou Technologies Holdings Ltd., a Hong Kong-based video game company that counts developers such as Splash Damage and Digital Extremes as its subsidiaries, according to a report from Bloomberg.

Since, Leyou has received a takeover offer from Zhejiang Century Huatong Group.

Leyou Technologies owns Digital Extremes, Splash Damage, Radiance Games, Kingmaker and Athlon Games in addition to a 20% stake in Certain Affinity.

Sony would be in talks for the purchase of the holding company, the value of which is equal to 1.1 billion dollars, up 10% thanks to the interest of the Japanese giant, indiscretion that has made the value of the Chinese company grow in these hours.

You may not have heard of Leyou Technologies, but you likely have heard of Warframe, developed by Digital Extremes.

According to Bloomberg, the massive acquisition will have Sony acquire multiple popular free to play titles which include, the massively successful Warframe and upcoming Lord of the Rings MMO.

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Sony, meanwhile, gained over $18 billion in 2019 from gaming at PlayStation. Additionally, this buyout would also give the company a stronger foothold on the Chinese gaming market and the global market as a whole.

Leyou is now valued at over $1 billion, but Sony has deep pockets when it comes to gaming investments.

Leyou's controlling shareholder, Charles Yuk, spoke with iDreamSky late a year ago for a majority stake sale.

While talks are still on-going, Leyou Holdings controlling shareholder Charles Yuk is reportedly aiming to have a buyer chosen and sign an agreement as soon as this month.

Sony believes it can beat out other bidders with greater financing certainty, the people said. "Further bidders may yet emerge", Nicholas added.

Leyou's Warframe is now available on PlayStation 4, and the company said it expects to extend the game to more platforms, including the next-generation consoles, in its latest earnings report.

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