Huawei Overtakes Samsung in Smartphone Sales Numbers

Huawei Tops Samsung for First Time in Smartphones Canalys Says

The news is a milestone for a number of reasons, not the least of which is the fact that this is first time in nine years that neither Apple nor Samsung has been at the top of Canalys' charts. Canalys points to COVID-19, and how the pandemic depressed smartphone demand across the globe.

In addition to unveiling the new Galaxy Note and a foldable phone on 5 August at the Galaxy Unpacked event, Samsung said it also plans to expand sales of mid-tier models. China is not a large-scale market for Samsung, so the company can not benefit from the recovery there.

Huawei superseding top smartphone companies comes at a time when the Chinese tech giant is facing pressure and restrictions from the U.S. and its allies. A year ago, Samsung's market share was 23 percent with its shipments reaching 76.2 million units. With Samsung's markets opening up again, it might be a while before Huawei manages an upset like this a second time. The report states that the Q3 decline will show up both year-over-year and month-over-month (aka sequentially) and would appear following a huge sequential second-quarter surge of 104.6%.

Apple sold 45.1 million iPhones globally in the period, up 25 percent year on year, making it the third best seller globally.

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Apple was the only company among the top five vendors to increase its shipment volume thanks to its iPhone 11 series and the second-generation iPhone SE, according to the IDC. "Amidst a period of unprecedented global economic slowdown and challenges, we've continued to grow and further our leadership position by providing innovative products and experience to consumers.", it said to Pocket-lint in a statement.

The decision will not affect Huawei smartphones - only the company's network equipment that forms part of the country's 5G infrastructure. OPPO saw an even larger decline, of 26.9 percent YoY, shipping 22.5 million units compared to 30.8 million units past year. Oppo, a Chinese manufacturer is also fifth with 24 million unit shipments. Apple moved more than 500 million yuan ($72 million) of devices in a single day during JD's "6.18" shopping marathon, the Chinese company said.

Motorola had another quarter of 10.8 percent YoY shipment decline. Its market share is 8.6%, ranking fifth. The pandemic has impacted the launch of relaunch of the new RAZR, the company's first foldable device, and is making it hard for Motorola to break through a hard market with its latest devices.

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