New Facebook Pages Come Without A Like Button

Likes are being removed in favor of followers     Facebook

Now users will be able to see the number of people a page is following and the number of followers it has. Facebook says that this will help Page managers get a better idea of their actual fanbase, which makes sense; there are a ton of pages I "liked" many years ago that I have since unfollowed.

Facebook has announced plans to roll out a redesigned Pages experience. This would allow users to discover and join conversations, follow trends, interact with peers, and engage with fans using Pages.

Users can now navigate between personal profile and pages quickly.

The new dedicated News Feed for these pages will also suggest new connections for the page admins and owners, including groups, pages, other public figures and trending content. The social network explains that rather than focusing on approval or disapproval with a "Like" button, the change will focus on Followers, a more direct measurement of how the page connects with people. Comments from Pages will be shown at the top of comments sections, and there will be a follow button next to those comments.

The elimination of the "Like" button, which identifies performance, only pertains to celebrities, businesses, politicians and other public figures.

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Facebook Pages are also getting several interesting new features with the redesign. In this case, however, followers can ask the Page questions about a topic and when the Page answers, those become a stack of questions that people can swipe through to learn more.

The notable changes include a redesigned layout, News Feed, easy navigation, updated task-based admin controls, actionable insights, and safety features. "People will also be able to follow Pages directly from comments and recommendations posts", the blog post said additionally.

Since the launch of the test, Facebook heard from users they liked the new, more simplified user interface, as well as the ease of switching between their public and private profiles and Pages, as well as the better ways to engage fans.

One of the major new changes coming is the addition of the News Feed to the Pages experience.

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