Lava Mobiles Just Announced The World's First Customizable Phone

Lava launches new smartphones, fitness band, and upgrade and customisation plans

Lava's comeback into the smartphone industry is marked by two programs: "Build MyZ", in which users can customise specifications from a given set and build their own phone, and "Upgrade MyZ", where they will have the ability to upgrade the RAM and storage on their Z series phone later on.

Additionally, Lava unveiled the Zup programme to let customers upgrade their existing Lava phone within a year.

Lava's new BeFit comes with activity tracking, temperature monitoring, heart rate monitoring, SpO2 measurement, and support for notifications from calls, SMS, email and social media apps.

Lava Z1 is priced at Rs 5499 for 2GB+32GB storage, Lava Z2 is priced at Rs 6,999 for 2GB+32GB storage, Lava Z4 is priced at Rs 8,999 for 4GB+64GB storage and Lava Z6 is priced at Rs 9,999 for GB+64GB storage. The Lava MyZ customisable phone will be available between Rs. 6,999 and Rs. 10,500, depending on the combination customers pick.

As for availability, the Lava Z2, Z4, Z6, and MyZ will be available for purchase starting January 11 across online and offline channels. Meanwhile, the Lava Z1 and BeFIT fitness band go on sale from 26th January on Amazon India and Lava Mobiles estore. For selfies, this phone has a 5MP selfie shooter as well in the front. This is paired with 2GB RAM and 32GB storage and the phone runs on stock Android 10 Go Edition. It has a waterdrop-style notch that houses the 8-megapixel selfie camera. Overall, the display and camera specifications are similar to Lava Z4.

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The Lava Zup series allows Z6, Z4, and Z2 owners to upgrade their phone within one year of purchase. The phone packs a 3,100mAh battery.

Lava Z4 specsThe Lava Z4 comes packed with a 6.5-inch HD+ IPS display with a 20:9 aspect ratio and a Corning Gorilla Glass 3 protection. It comes with a 4GB + 64GB (RAM and storage) configuration. Up front, there is a 16MP selfie camera sensor. Lava has also announced the Z1 which has been designed and manufactured in India under the government's Make in India initiative. The phone comes with 4G LTE, Wi-Fi, Bluetooth, GPS/ A-GPS, and a Micro-USB port. Also, you received't discover a bodily fingerprint sensor on the rear right here. This phone is Military-Grade Certified too and carries a big 5,000mAH battery. They run Android 10 and pack 5000mAh battery. So say you have the Z2 device, which has 2GB RAM and 32GB storage, and you want to upgrade it to 128GB storage while leaving the RAM intact, that will be possible.

The devices also have a Triple-Rear Camera setup - 13MP Main, 5MP ultrawide, and 2MP depth helper. "But after we shifted our manufacturing to India, we have raised our capacity to 5 crore phones annually, which is roughly 40 lakh phones per month", Raina said.

"The customisable smartphone series, branded as MyZ, has been developed indigenously at Lava" s facility and will be available for purchase from January 11, Lava International, president and business head, Sunil Raina said while announcing the launch. As for customization options, the company suggests that these smartphones can be customized in 66 unique ways with options of changing RAM, ROM, front and rear cameras, and even the colorway. For optics, it has a 5MP rear camera and a 5MP front-facing camera. "With Lava's extensive knowledge of its customer base, and their willingness to utilize Gorilla Glass on their latest device, they are providing a compelling solution for consumers buying their first smartphone".

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