Samsung Display to bolster OLED biz with new brand, logo

New OLED displays for laptops on the way

Samsung Display, the world's leading producer of electronic image displays, said today that it is initiating a far-reaching product branding campaign to familiarize more consumers with its OLED (organic light-emitting diode) display panels. It is claimed that all iPhone 13 models will still come with OLED, but the models with LTPO OLED will be able to support a 120Hz refresh rate. However, Gizmo China stated that the iPhone 13 Pro could also feature a 120Hz LTPO display. As per Samsung, this technology is called Adaptive Frequency or hybrid oxide and polycrystalline silicon (HOP).

The report notes that LG "had requested" to help supply LTPO for iPhone 13, which Apple had accepted.

That will change in 2022, as Apple is reportedly planning on using only LTPO OLEDs for all four iPhone 14 models. The monthly production capacity of this production line is 105,000 pieces, of which about 60,000 pieces will be transferred to LTPO TFT. And Apple has accepted this request.

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Different rumors in front of the dispatch of the ‌iPhone 12‌ lineup proposed the top of the line iPhone 12 Pro models could include 120Hz ProMotion displays, yet later in the rumor cycle, it turned out to be evident that this element was postponed until 2021 because of battery life concerns. The Samsung Galaxy Book Flex 2, Samsung Galaxy Book Flex 2 5G, Samsung Galaxy Book Ion 2 and Samsung Notebook Plus 2 models do not have an OLED display. The company will invest 10,000 pieces of equipment per month in the first half of 2021 and another 10,000 pieces of equipment per month in the second half of 2021.

Previous reports already mentioned Samsung as part of Apple's OLED panel supplier, but it also included other names such as LG and BOE.

LTPO technology is now used in Apple Watch to enable its "always-on" display and variable refresh rate, a vital update to the iPhone which could enable not only 120Hz but the same "always-on" technology without compromising on the iPhone's battery life. The 5.1-inch iPhone 12 Mini and the 6.7-inch iPhone 12 Pro Max used this method. And the main reason behind this is that it consumes less power.

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